A project born from the daily exchange between web, SEO and web marketing professionals who share the same challenges and the same passion for quality.
GooUX was born from a simple observation: web agencies talk to each other, compare notes, share problems and solutions. But when it comes to monitoring the quality of their clients' websites, everyone is on their own.
We started by building an internal tool for our own needs. Then we realised it could help others too. That's how GooUX was born: a Quality Assurance platform for websites that gathers the experience of those who work with the web every day and turns it into automation, checking SEO, security, accessibility, content and performance.
No website is perfect. But we can pursue quality. That's our mantra. We don't chase perfection, we chase continuous improvement.
We believe the quality of the web is built one site at a time, with accessible tools, clear reports and intelligent automation. You don't need to be an expert to understand whether a site works well: you need the right tool, one that combines technical analysis and artificial intelligence.
Three principles that guide every decision.
Honest reports, no hidden data. If a site has problems, we say so. If it's fine, we confirm it.
Time is the most precious resource. Everything that can be automated, should be automated. You focus on strategy.
There is no final finish line. Quality is an ongoing process. Every scan is a step forward toward a better site.
GooUX is an Italian SaaS platform, developed and managed in-house. We're not a startup with millions in funding: we're web professionals building the tool we always wished we had.
Every feature comes from a real need. Every decision is driven by the feedback of those who use the tool every day. This keeps us agile, pragmatic and focused on what truly matters.
Today the platform runs 27 analyzers (areas of control) organised into 5 departments — Web Development, SEO & Visibility, Security, Content & Quality and Performance — for over 160 checks, and has already analysed over 1,000 domains. Every day we fix bugs, improve reports and add new features.
For us, artificial intelligence isn't a slogan: it's already in production, inside the analyses you run every day. We use Google Gemini to generate image ALT text, Schema.org structured data and business context analysis.
We entrust Claude Haiku 4.5 by Anthropic with the grammatical and linguistic checking of content. Each model does what it's best at, with costs and quality under control.
We're a group of programmers who work on websites every day, in-house or as freelancers, on the technical, SEO and web marketing side. Sharing our daily experiences and challenges, we met Altea Software S.r.l. (Bolzano), which provided its infrastructure, servers, licences, domain, coordination and funding. Thank you, Altea!
Each of us contributed to building GooUX while using different languages and approaches to problem-solving, then bringing the solutions back to the companies where we work. We believe the project's philosophy, let software handle the work it can, to free up more time for professional expertise, is forward-thinking, especially now that AI is changing the rules of the game.
In the footer of our communications we wrote:
GooUX + your Mind + AI = Power + Free time
It's a reminder not to grow lazy, thinking AI can do everything without putting your own mind and professionalism to work.
Create an account and analyse your first domain: when you verify your email you receive welcome credits to try the AI features and scans right away.